Privacy Policy

Effective as of 2025

This Privacy Policy describes the privacy practices of Emily Nova (“Emily Nova,” “we,” “us,” or “our”) in connection with our website, mobile application, online services, and any other services that we control and which post or link to this Privacy Policy (collectively, the “Service”), as well as the choices available to you with respect to your personal information.

For purposes of this Privacy Policy, unless otherwise stated, “personal information” means information relating to an identified or identifiable individual and does not include aggregate information or information that does not identify you.

This Privacy Policy does not apply to the processing of personal information by third parties or to personal information collected in connection with employment relationships.

Table of Contents

• Personal Information We Collect

• How We Use Your Personal Information

• How We Disclose Your Personal Information

• Your Privacy Choices

• Third Parties

• Security Practices

• Retention

• International Data Transfers

• Children

• Changes to This Privacy Policy

• Contact Us

• Notice to California Residents

• Notice to Certain U.S. State Residents

• Notice to Nevada Residents

• Notice to European Users

• Cookie Policy

Personal Information We Collect

We collect personal information about you in a variety of contexts, as described below.

Personal Information You Provide to Us Through the Service

When you use the Service, you may be asked to provide personal information, such as when you create an account, make a purchase, sign up for marketing communications, participate in a promotion, respond to a survey, or contact customer support.

The categories of personal information we may collect include:

• Contact information, such as your first and last name, email address, postal address, and phone number.

• Demographic information, such as your age, date of birth, gender, and country.

• Commercial and transaction information, such as products you purchase, obtain, or consider, including order history and order details.

• Profile information, such as your interests and preferences.

• Account information, such as passwords and other information used to authenticate or access your account.

• Payment information, such as payment card details necessary to process your purchases. Payment information may be processed directly by third-party payment processors.

• Communications, such as information you provide when contacting us with questions, feedback, survey responses, or other correspondence.

• User-generated content, such as reviews, comments, photographs, or other content you voluntarily submit.

• Information about other individuals, such as a recipient's name, email address, or postal address when you purchase a product as a gift.

Please do not provide personal information that we do not specifically request.

Automatic Collection of Personal Information

When you use our Service, we and certain third parties we work with may automatically collect information from your browser or device.

This information may include:

• Device identifiers, such as your IP address and advertising identifiers.

• Device information, such as your operating system, browser type, device manufacturer and model, screen resolution, and language or regional settings.

• Internet activity information, such as browsing history, pages viewed, navigation paths, interactions with our website, products added to your shopping cart, abandoned carts, access times, and duration of visits.

• General location information, such as approximate location derived from your IP address.

• Precise location information, such as latitude and longitude, where you have provided the necessary consent.

This automatic collection may be facilitated through cookies, pixels, SDKs, and similar technologies. See our Cookie Policy below for additional information.

Personal Information From Other Sources

We may also receive personal information about you from other sources, including:

• Business partners.

• Data providers.

• Publicly available sources.

• Third-party vendors and advertising partners.

• Social media platforms with which you interact.

For example, if you interact with Emily Nova through social media, we may receive information such as your name, contact information, comments, or other information that you have authorized the social media platform to share with us.

Information We Infer

We may infer or generate additional information about you based on the information we collect, including your likely interests, preferences, or characteristics.

Sensitive Personal Information

Where applicable law considers certain information to be sensitive personal information, we will process such information only for purposes permitted by applicable law. We do not sell or use sensitive personal information for targeted advertising where prohibited by law.

How We Use Your Personal Information

We may collect and use your personal information for the following purposes:

Service Delivery

We use personal information to:

• Provide and operate our website and services.

• Process and fulfill purchases.

• Establish and maintain customer accounts.

• Communicate with you regarding orders, services, security alerts, and account-related matters.

• Provide customer support.

• Maintain and improve the security of our Service.

• Prevent unauthorized access and fraudulent activity.

Direct Marketing

We may use your personal information to send you marketing and promotional communications about Emily Nova, where permitted by law.

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the communication.

Research and Development

We may use personal information to analyze, develop, test, personalize, and improve our website, products, services, and business operations.

Promotions

If you voluntarily participate in a promotion, giveaway, or other promotional activity, we may use your information as described in the applicable rules governing that promotion.

Advertising

We may work with advertising agencies, advertising networks, technology providers, and other third parties to display advertisements on our Service and on other websites or services.

These third parties may use cookies, pixels, and similar technologies to collect information about your interactions with our Service and other websites over time.

This information may be used to provide advertisements that may be relevant to your interests, measure advertising performance, and create or manage advertising audiences.

Compliance, Fraud Prevention, and Safety

We may use and disclose personal information when reasonably necessary to:

• Protect our rights, privacy, safety, or property.

• Protect the rights, privacy, safety, or property of others.

• Detect, investigate, and prevent fraud.

• Prevent unauthorized, harmful, or illegal activity.

• Enforce our terms and policies.

• Comply with applicable laws, regulations, court orders, subpoenas, and lawful government requests.

• Establish, exercise, or defend legal claims.

With Your Consent or at Your Direction

We may use your personal information for additional purposes when you direct us to do so or provide your consent.

We may also aggregate or de-identify information so that it no longer identifies you. We may use such non-personal information for purposes permitted by law.

How We Disclose Your Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may share personal information with companies and individuals that provide services on our behalf, including:

• Payment processing.

• Order fulfillment.

• Shipping and delivery.

• Customer support.

• Website hosting.

• Analytics.

• Email delivery.

• Marketing.

• Database management.

• Returns processing.

• Fraud prevention and security.

Advertising Partners

We may share information with advertising agencies, networks, technology providers, and other advertising partners for purposes including targeted advertising, advertising measurement, audience creation, and marketing.

Business Partners

We may share information with business partners when necessary to provide products, services, promotions, co-branded services, or joint marketing activities.

Social Media Platforms

Information may be shared with social media platforms when you interact with our social media content, use social media features on our Service, or otherwise direct us to share information with those platforms.

Professional Advisors

We may disclose information to professional advisors, including legal, financial, accounting, insurance, and other professional advisors when reasonably necessary.

Authorities and Other Recipients

We may disclose personal information to law enforcement, government authorities, courts, regulators, or other parties when we reasonably believe disclosure is necessary to comply with law or protect rights, safety, or property.

Business Transfers

Personal information may be disclosed in connection with a merger, acquisition, financing, sale, transfer, restructuring, bankruptcy, or other transaction involving all or part of our business or assets.

At Your Direction

We may disclose information when you specifically request or authorize us to do so.

Your Privacy Choices

You may have various choices regarding how your personal information is collected and used.

Access, Correction, and Deletion

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of your personal information.

You may contact us using the contact information provided on our website to submit a privacy request.

Marketing Communications

You may opt out of promotional emails by clicking the unsubscribe link included at the bottom of our marketing emails.

You may continue to receive transactional or service-related communications, such as order confirmations, shipping updates, and account notifications.

Text Messages

If you have opted in to receive text messages, you may unsubscribe at any time by replying “STOP” to the applicable message.

Cookies

You may control or disable certain cookies through your browser settings or through available cookie preference tools on our website.

Disabling certain cookies may affect the functionality of portions of the Service.

Advertising Preferences

You may be able to limit targeted advertising through your browser settings, device settings, industry opt-out tools, or privacy preference signals supported by applicable law.

Third Parties

Our Service may contain links to websites, applications, or services operated by third parties.

These third parties may have their own privacy policies and practices. We are not responsible for the privacy practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you access.

Security Practices

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of transmitting or storing information electronically is completely secure. Therefore, we cannot guarantee the absolute security of your personal information.

Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and otherwise operate our business.

When personal information is no longer required, we may delete, anonymize, or securely store it in accordance with applicable laws and our internal practices.

International Data Transfers

Depending on where you live, your personal information may be transferred to and processed in countries other than your country of residence.

These countries may have privacy laws that differ from those in your jurisdiction.

Where required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

Children

Our Service is not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to delete the information in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we may update the effective date and publish the revised Privacy Policy on our Service.

Your continued use of the Service after the revised Privacy Policy has been posted may constitute acceptance of the updated Privacy Policy to the extent permitted by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us through the contact information or contact form available on the Emily Nova website.

Notice to California Residents

California residents may have additional rights under applicable California privacy laws, including rights to know, access, correct, delete, and opt out of certain sales, sharing, or targeted advertising activities.

Depending on applicable law, California residents may request information about:

• The categories of personal information collected.

• The sources from which personal information is collected.

• The purposes for collecting or using personal information.

• The categories of third parties to whom personal information is disclosed.

• Specific pieces of personal information collected about them.

California residents may also have the right to request correction or deletion of personal information, subject to applicable legal exceptions.

Requests may be submitted through the privacy or contact methods made available on our website.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Notice to Certain U.S. State Residents

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the applicable law, these rights may include the ability to:

• Confirm whether personal data is being processed.

• Access personal data.

• Correct inaccurate personal data.

• Delete personal data.

• Obtain a portable copy of personal data.

• Opt out of targeted advertising.

• Opt out of certain sales of personal data.

• Opt out of certain profiling activities.

• Appeal a decision regarding a privacy request.

To exercise applicable rights, please contact us through the privacy or contact methods available on our website.

Notice to Nevada Residents

Where required by Nevada law, Nevada residents may submit a request to opt out of certain future sales of covered information.

Notice to European Users

This section applies to individuals located in the European Economic Area, Switzerland, and the United Kingdom.

Personal Data

For European data protection purposes, references to “personal information” in this Privacy Policy generally refer to “personal data.”

Legal Bases for Processing

Depending on the circumstances, we may process personal data based on:

• Performance of a contract.

• Compliance with legal obligations.

• Your consent.

• Our legitimate interests, where those interests are not overridden by your rights and freedoms.

Your Rights

Depending on applicable law, European users may have the right to:

• Access their personal data.

• Correct inaccurate personal data.

• Delete personal data.

• Restrict certain processing.

• Object to certain processing.

• Transfer personal data in a machine-readable format.

• Withdraw consent where processing is based on consent.

You may exercise applicable rights by contacting us through the privacy or contact methods available on our website.

You may also have the right to submit a complaint to your local data protection authority.

International Transfers

If personal data is transferred outside Europe, we will implement appropriate safeguards where required by applicable data protection laws.

Cookie Policy

What Are Cookies?

Cookies are small data files placed on your browser or device when you visit a website, interact with an email, or engage with an advertisement.

Cookies may help us:

• Operate our website.

• Remember your preferences.

• Understand how visitors use our Service.

• Improve website performance.

• Personalize your experience.

• Prevent fraud.

• Measure advertising performance.

• Provide relevant advertising.

We may use both session cookies, which expire when you close your browser, and persistent cookies, which remain until they expire or are deleted.

What Are Pixels?

Pixels, sometimes called web beacons, are small pieces of code or technology that may allow us or third parties to collect information about your browser, device, or interactions with our Service.

Pixels may work together with cookies and similar technologies.

Types of Cookies and Pixels We May Use

Strictly Necessary: These technologies are required for essential website functions, including security, account access, checkout, and privacy preferences.

Performance: These technologies help us understand website traffic and measure and improve website performance.

Functional: These technologies allow enhanced functionality and personalization.

Advertising: These technologies may be used to understand interests, measure advertising campaigns, build advertising audiences, and display more relevant advertisements.

Social Media: These technologies may be provided by social media services and may enable social media functionality and measurement.

App Technologies

Our mobile applications may use technologies such as software development kits (SDKs) that perform functions similar to cookies and pixels.

These technologies may collect information about your device, application usage, and interactions with our services.

Precise Location

Where permitted and with your consent, our mobile applications may access precise location information from your device.

You can manage location permissions through your device settings.

Managing Cookies

You may manage or disable cookies through your browser settings and, where available, through our cookie preference tools.

Please note that disabling certain cookies may affect the functionality and performance of our Service.

This Privacy Policy and Cookie Policy may be updated periodically to reflect changes in our practices, technologies, legal requirements, or services.